Showcased here is a snippet of the work of our lead designer, Francesca Ditroilo. She works out of Turin, Italy and is a distinguished alumnus of Politecnico di Milano. She is perpetually in the pursuit of new perspective and self discovery. She’s widely travelled and has catered to a variety of clients, which has helped her develop a good sense of design in various fields, from product furniture to interior and graphic design.
She believes in a circular, holistic approach that allows her to have a comprehensive vision of the project, allowing her to link all aspects together.
JUST BE
This cafe was started with a mission to break the myth that vegan food is boring and not delicious.
Based on a plethora of ideas and suggestions, the logo needed to behave differently at different aspects. Many options were shared with the client and each had a story and flavour of its own.
Eventually, the goal was to build and grow a brand that is a sum of its collective experiences.
FILLY & COLT
The client hosts a multi-brand apparel outlet for kids.
The Phase 1 action point was to develop a logo that reflects and aligns with the idea and audience category.
The inspiration for this logo design grew from sketches of horses and ponies. The logo mnemonic is derived from a childhood memory of the 'rocking horse'.